Ebook {Epub PDF} Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith

A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, /5(). SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, Cited by:  · Loy Machedo’s Book Review – Selling the Invisible by Harry Beckwith. Harry Beckwith is a Phi Beta Kappa graduate from Standford University, the author of books which have sold over Million Copies in 24 languages and among the World’s Five Best Speakers on Sales and Marketing as per a Poll of 13,/5.

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